Story Builder
Story ads, with every fact marked.
Every story follows the same seven parts in the same order, and every sentence is marked as a fact you supplied or the writer’s framing.
Story Builder, the fact sheet · Northwind Sleep demo workspace, fictional data.
01 The structure
Seven parts, in this exact order, every time.
No part is skipped, renamed so its job is unclear, or merged into another. The assembled ad is exactly these seven sections, joined word for word, nothing summarized and nothing added.
- 01 · Opening
Earns the scroll-stop in the first two or three sentences.
- 02 · Conflict
Names the real problem, grounded in the audience.
- 03 · Development
Lets the tension sit for a beat before resolving it.
- 04 · Transformation
The turn, stated honestly, never rounded up.
- 05 · Product connection
Why the product had to enter here, not a staple-on mention.
- 06 · Explanation
A short, plain stretch on why it works.
- 07 · Soft CTA
Invites, does not push.
02 The fact sheet
Everything the writer is allowed to assert.
Product, audience, problem, founder story, customer story, transformation, proof points and the numbers you have explicitly approved: anything not on this sheet is framing, and gets labeled as such.
Eight copy registers
- Raw
- Founder
- Editorial
- Brand
- UGC
- News style
- Testimonial
- Educational
Fig. 1 · Story Builder, fact sheet · Northwind Sleep demo workspace, fictional data.
03 Fact versus framing
Every sentence is marked as one or the other.
Everything the AI is allowed to assert. Anything not here is framing, and gets labeled as such.
The fact sheet
The assembled primary text is highlighted two ways: a fact highlight for any sentence the fact sheet actually supports, and a framing highlight for the writer's hook, metaphor or angle. Framing can be evocative and opinionated, but it never borrows the authority of a fact it does not have.
How Story Builder works
What a finished story ad looks like. Generated demo creative for the fictional Northwind Sleep brand; not a customer’s ad.
Demo workspace04 What it never invents
The AI never invents founder or customer stories.
Leave the founder story and customer story fields empty and the writer builds the story around that gap instead, then says exactly what it left out in its notes.
Trojan Story is one of eight creative strategies →Write a story ad from your own facts.
Fill in a fact sheet and choose a register, or load the Northwind Sleep demo workspace and look around first.