Proof
Proof: notes on Meta creative and testing.
Notes on Meta creative, testing and evidence, from the team that builds SocialBuster.
Meta Ads
1 article
Ad Testing
1 article
Creative Strategy
1 article
Proof · every section this index covers.
$100
To compare a creative trait
$20
To read a single ad's trend
15%
To call a hook or lead-in a winner
Fig. 1 · Proof · the three data-sufficiency thresholds the site’s articles cite, the same ones Analytics, the AI Strategist and Lead-In Lab apply before printing a finding.
Meta Ads
- Why per-headline ROAS in flexible ads is not attribution
What Meta actually reports per asset in a flexible ad, a coverage check that found 2.3 percent, and how a ranking can stay honest about the rest.
Sep 26, 2026
7 min read
Ad Testing
- What counts as enough data in a Meta ad test
The spend, conversion and impression bars a Meta ad test has to clear before a finding counts, and what a thin sample looks like just under them.
Sep 26, 2026
6 min read
Creative Strategy
- Creative fatigue or a market shift: how to tell the difference
Seven named checks and three rolling baselines, and the one subtraction that keeps an account-wide move from being blamed on a single ad.
Sep 26, 2026
7 min read