Pricing
Plans priced by brands, Meta profiles and people.
Every plan includes posting, scheduling, the calendar, content and image generation, creative tools and standard analytics.
Pricing, as the app shows it.
A brand, a Meta profile and a person, defined
Brand
A brand is a workspace.
Meta profile
A Meta profile is each Facebook Page, each Instagram account linked to one of those Pages, and each ad account you select.
People
People counts everyone in your workspaces, viewers included.
Fig. 1 · Brands, Meta profiles and people, by plan · Growth marked, the most popular plan.
Showing monthly pricing
Creator
$39/month
For one brand publishing on Facebook and Instagram.
AI included for everyday posts, images and ideas.
1 brand · 5 Meta profiles · 1 person · hosted AI only
- Plan, schedule and publish Facebook and Instagram posts
- Content calendar for every post and launch
- AI post writing and image generation
- Inspiration library and Creative Lab ideas
- Campaign Builder and launch tracking
- Standard analytics: dashboard, breakdowns and Pages
Most popular
Growth
$89/month
For brands that test, learn and scale what works.
More AI capacity, and your own keys if you want them.
5 brands · 20 Meta profiles · 3 people
- Everything in Creator
- Full Creative Lab: formats, barbell, DNA, matrix, classify and score
- AI Strategist
- Creative Leaderboard and Scale Winners
- Experiments, Rescue Lab and Winner Revival
- Story Builder and Lead-In Lab
- Bring your own OpenRouter and fal.ai keys
Agency
$199/month
For agencies running several client brands.
High-volume AI for a team working across clients.
20 brands · 100 Meta profiles · 10 people
- Everything in Growth
- More room for client brands, Meta profiles and teammates
Scale
$449/month
For large portfolios and teams.
The largest AI allowance, with the most room for brands and people.
75 brands · 300 Meta profiles · 25 people
- Everything in Agency
- The most room for brands, Meta profiles and teammates
Signing up creates a free workspace with no card on file. Choose a plan from Settings, Billing when you want a plan’s room for brands, Meta profiles and people and its hosted AI.
Your AI, your choice
On Growth and above you can connect your own OpenRouter key for text and your own fal.ai key for images. Requests on your keys use none of your plan’s hosted AI, and you pay the provider directly.
Settings, AI providers · choosing a model source for text · Northwind Sleep demo workspace, fictional data
Questions about plans
A brand, definedShow
A brand is a workspace.
A Meta profile, definedShow
A Meta profile is each Facebook Page, each Instagram account linked to one of those Pages, and each ad account you select.
The people limit, definedShow
People counts everyone in your workspaces, viewers included.
Bringing your own AI keysShow
On Growth and above you can connect your own OpenRouter key for text and your own fal.ai key for images. Requests on your keys use none of your plan’s hosted AI, and you pay the provider directly.
How annual pricing worksShow
Annual pricing is exactly ten months of the monthly price on every plan, the equivalent of two months free.