Publishing
Posts, launches and tests on one calendar.
Write, schedule and publish Facebook and Instagram posts from your fact sheet, and see them beside ad launches and tests on one calendar.
01 Mechanism
Three kinds of change, one calendar, nothing automatic.
Posts, campaign launches and running tests share the same grid, so nothing gets scheduled in one place and forgotten in another.
Confirmed by you, every time
Nothing here changes on Meta automatically: every launch is a separate, confirmed action. The 10 posts and 3 experiments shown are the demo workspace’s own · Northwind Sleep demo workspace, fictional data.
02 Posts
Write a post by hand, or generate one from the identity’s fact sheet, a topic and one of eight copy registers, with an AI-generated image alongside it. Facebook posts schedule natively on Meta; Instagram has none, so SocialBuster publishes at the scheduled time instead.
No history of yours goes into the prompt yet. The generator writes from your brief and fact sheet alone until there are posts behind it.
Posts
The published example marked in Signal on the timeline above: “The 20 lb option is live. Same cooling top layer, same 100 night trial, just more weight for anyone who asked.” from Northwind Sleep (Brand Page), 214 likes. Northwind Sleep demo workspace, fictional data.
Publishing to Facebook and Instagram from a new account depends on Meta’s review of the app, which is in progress.
Fig. 2 · Posts · Northwind Sleep demo workspace, fictional data.
Demo workspace
Fig. 2 · Posts · Northwind Sleep demo workspace, fictional data.
Demo workspace03 Calendar
One month or week grid holds every scheduled and published post, campaign start and end, and running experiment, filterable by identity and platform. 3 draft, 3 scheduled, 3 published and 1 failed, across September 2026. Northwind Sleep demo workspace, fictional data.
Fig. 3 · Calendar, month view · Northwind Sleep demo workspace, fictional data
04 Campaign Builder
How it’s builtShow
A five step wizard composes a new Meta campaign strictly from creative elements already proven on the Creative Leaderboard: a headline, an image, a CTA. Audience is either copied from a proven ad set or a broad Advantage+ fallback, never a blank targeting editor.
Creative Lab in detail →Every object this creates on Meta starts PAUSED. Nothing runs or spends until you activate it, separately, once this finishes.
Campaign Builder
A five step wizard composes a new Meta campaign strictly from creative elements already proven on the Creative Leaderboard: a headline, an image, a CTA. Audience is either copied from a proven ad set or a broad Advantage+ fallback, never a blank targeting editor.
Creative Lab in detail →Every object this creates on Meta starts PAUSED. Nothing runs or spends until you activate it, separately, once this finishes.
Campaign Builder
Every object this creates on Meta
Starts PAUSED.
Confirmed on Meta, never assumed: activation is a separate, later step you take on purpose.
Launch Plans: an audit trail, not a lost tab
Every campaign built, winner duplicated, budget raised or activation run is kept as a durable Launch Plan: draft, launching, completed or partially failed. A partial failure separates what SocialBuster knows reached Meta from what it genuinely cannot confirm, rather than claiming certainty it doesn’t have.
Put posts, launches and tests on one calendar.
Connect a Meta ad account and SocialBuster syncs its campaigns, ads and daily results. Or load the Northwind Sleep demo workspace and look around first.