META CREATIVE & AD INTELLIGENCE · BY SEO BUSTERS
Build the next ad from what the last ones proved.
SocialBuster reads your Meta ad history, shows why your winners won, and turns that evidence into new creative you publish and test from the same place. Every recommendation cites its numbers. Nothing changes on Meta until you confirm it.
Start with a free workspace. No credit card required.
- 01 · Creative
- 02 · Published
- 03 · Performance
- 04 · Analysis
- 05 · Insight
- 06 · Next creative
Maya Chen (Founder Page)
The night before we shipped the first batch
The night before we shipped the first batch of Drift blankets, I could not sleep.
Learn more →Declining winner · WATCH
Winner A, raw photo
ROAS fell 12% (from 4.19x to 3.69x) over the last 7 days versus the prior 7, while the account's ROAS rose 3% (from 3.95x to 4.06x). Frequency went from 2.39 to 2.82.
ROAS, last 7 days: 3.69x · demo card, not a captured screen
Maya Chen is the demo brand’s fictional founder.
Dashboard · Northwind Sleep demo, fictional data.
01 The product
One screen for what is winning, and why.
The Dashboard shows spend, revenue and ROAS against the previous period, how many ads are healthy, on watch, fatiguing or ready to revive, a plain sentence for why each winner wins, and the AI Strategist’s top three findings for the period. Every figure names its date range, and thin samples are marked as thin.
$73,344.53
Spend, last 30 days · demo workspace
$317.94K
Revenue, last 30 days · demo workspace
4.33x
ROAS, last 30 days · demo workspace
Fig. 1 · Dashboard · Northwind Sleep demo workspace, last 30 days, fictional data.
02 The problem
The problem
The work is split across six tools. The lesson falls between them.
A generator writes the ad. A scheduler posts it. Ads Manager reports on it, a spreadsheet tracks the tests, and a doc somewhere holds what the team thinks it learned. Nothing ties the result back to the creative choices that produced it.
03 See it in action
One loop, from the ads you ran to the ad you make next.
Five steps, one product. Every screen here is the real app running the Northwind Sleep demo workspace.
01 Measure
Connect your ad accounts. Campaigns, ads and daily results sync with their creative attached, ready to group by style, hook or CTA.
02 Understand
The AI Strategist ranks what it finds, a fading winner before a minor edge, and names the spend and dates behind every card.
03 Create
Creative Lab turns the traits your winners share into new concepts. Facts from your fact sheet are marked apart from the AI's framing.
04 Publish
Schedule posts and build campaigns on the same calendar. Campaigns are created paused, and nothing spends until you activate them.
05 Improve
Winner Revival and Rescue Lab watch what happens next: a winner starting to tire, an ad that never got a fair test. Then the loop starts again.
04 Measure
Measure
Know why an ad won, not only that it won.
Group every metric by the choices creative teams actually make: style, hook type, angle, CTA, identity, funnel stage, lead-in. Why they win shows which of those traits helped and which hurt, each with its spend, conversions and a confidence level, or a plain note that there is not enough data yet.
$100
and 5 conversions
The bar a comparison has to clear before SocialBuster calls it reliable. Below it you see the real counts and the words “not enough data yet.”
Analytics in detail →
Fig. 2 · Analytics · Northwind Sleep demo workspace, fictional data.
Why they win
Account typical rate
Raw
-20% CPA vs typical · $29,465.15 spend, 1,081 conversions, demo workspace
High production
+11% CPA vs typical · $12,237.13 spend, 323 conversions, demo workspace
Middle
+25% CPA vs typical · $31,642.25 spend, 744 conversions, demo workspace
05 Understand
A strategist that shows its work.
The AI Strategist runs nine checks over your account’s own numbers and ranks what it finds: a fading winner, ads that never got a fair test, a hook type beating the runner-up. Each card names the spend, conversions and dates behind it. The optional AI summary can rephrase those findings, never add to them.
“A claim only appears when the evidence clears a threshold.”
Rule engine, not a language model
How the Strategist decides →Raw Photo Winner A is starting to fade
ROAS fell 12% (from 4.19x to 3.69x) over the last 7 days versus the prior 7, while the account’s ROAS rose 3% (from 3.95x to 4.06x). The softest signal is creative specific: creative-specific change vs the prior 7 days is -16% after netting out the account’s own move.
- Spend, last 7 days
- $1,117.94
- Conversions, last 7 days
- 29
- Frequency
- 2.39 → 2.82
Finding 1 of 4: Raw Photo Winner A is starting to fade
Understand
A strategist that shows its work.
Show
The AI Strategist runs nine checks over your account’s own numbers and ranks what it finds: a fading winner, ads that never got a fair test, a hook type beating the runner-up. Each card names the spend, conversions and dates behind it. The optional AI summary can rephrase those findings, never add to them.
“A claim only appears when the evidence clears a threshold.”
Rule engine, not a language model
How the Strategist decides →Raw Photo Winner A is starting to fade
ROAS fell 12% (from 4.19x to 3.69x) over the last 7 days versus the prior 7, while the account’s ROAS rose 3% (from 3.95x to 4.06x). The softest signal is creative specific: creative-specific change vs the prior 7 days is -16% after netting out the account’s own move.
- Spend, last 7 days
- $1,117.94
- Conversions, last 7 days
- 29
- Frequency
- 2.39 → 2.82
Finding 1 of 4: Raw Photo Winner A is starting to fade
06 Create
Create
New ideas that start from your winners, not a blank prompt.
Creative Lab classifies every ad by style, hook, angle, funnel stage and production zone, then measures which of those traits carried the spend.
The idea generator can take those traits and your fact sheet and write concepts a photographer could shoot, with every factual sentence traced to what you supplied.
Now showing Winner B, high-production video
Built for the way you actually sleep hot
A cinematic look at the Drift blanket from stitch to shipment.
- Style
- High-production video
- Production zone
- High production
- Hook type
- Curiosity
- Angle
- Brand film, high production
- Funnel stage
- Top of funnel
- CTA
- Shop now
- Identity role
- Brand Page
- Pattern interrupt (estimated)
- Not captured in this demo
- Curiosity (estimated)
- Not captured in this demo
- Specific benefit (estimated)
- Not captured in this demo
4.73x
ROAS, last 30 days · 9% above the account’s 4.33x
$6,244.18 spend · 189 conversions
Built for the way you actually sleep hot
A cinematic look at the Drift blanket from stitch to shipment.
- Style
- High-production video
- Production zone
- High production
- Hook type
- Curiosity
- Angle
- Brand film, high production
- Funnel stage
- Top of funnel
- CTA
- Shop now
- Identity role
- Brand Page
- Pattern interrupt (estimated)
- Not captured in this demo
- Curiosity (estimated)
- Not captured in this demo
- Specific benefit (estimated)
- Not captured in this demo
4.73x
ROAS, last 30 days · 9% above the account’s 4.33x
$6,244.18 spend · 189 conversions
Fig. 3 · Story Builder, the fact sheet every generation is grounded in · Northwind Sleep demo workspace, fictional data.
Creative Lab, six tabs
Library · Formats · Barbell · DNA · Matrix · Ideas
07 Strategies
Eight creative strategies, each built to be tested.
Founder-native posts, long story ads, a new opening line on a proven body, a raw static against a full production. Each strategy asks for the inputs it needs, refuses to invent the ones you leave out, and produces drafts you can put into a guardrailed test. None is a guaranteed tactic; your account’s results decide.
Phantom Page, founder-led native
Runs from a real Page you are authorized to manage, with Meta’s sponsored label intact.
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- One draft: an ordinary phone photo of the product in use, the founder, or a believable everyday moment.
- What it will not invent
- An invented founder or customer. The person in frame is the brand’s own, or nobody identifiable at all.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
Now showing Phantom Page, founder-led native: Reads like a real person posted it, not like a campaign
01Phantom Page, founder-led nativeReads like a real person posted it, not like a campaignShow
Phantom Page, founder-led native
Runs from a real Page you are authorized to manage, with Meta’s sponsored label intact.
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- One draft: an ordinary phone photo of the product in use, the founder, or a believable everyday moment.
- What it will not invent
- An invented founder or customer. The person in frame is the brand’s own, or nobody identifiable at all.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
02Trojan storyA true story carries the ad, the product arrives lateShow
Trojan story
Uses only a story you supply. Without one, it writes from product facts and says what it left out.
- What it needs
- A true story: the fact sheet’s founder or customer story, or one you paste in.
- What it makes
- One draft, built around the story’s most curious moment, not the product.
- What it will not invent
- An event, a result or a number the story you supplied does not contain.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
03Slippery lead-inThe image makes the first line believableShow
Slippery lead-in
- What it needs
- The opening line the ad will use.
- What it makes
- One draft, built around the moment just before, during or after that line.
- What it will not invent
- A claim stronger than the opening line you supplied allows.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
04Hyper-curiosity, news styleLooks like information worth stopping forShow
Hyper-curiosity, news style
- What it needs
- One specific, real benefit and the curiosity angle.
- What it makes
- One draft that looks like information worth stopping for, not an ad.
- What it will not invent
- A fake publication, logo or headline the benefit does not support.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
05Velvet CTABuilt for Learn More, not for Buy NowShow
Velvet CTA
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- One draft built for a Learn More click, not a Buy Now.
- What it will not invent
- Urgency, a discount or a deadline that is not there.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
06Barbell, two extremesOne raw camera-roll static, one maximum production conceptShow
Barbell, two extremes
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- Two drafts at opposite ends of the production spectrum: Raw static and Maximum production.
- What it will not invent
- A middle-ground draft. It is always the raw extreme and the produced extreme, never one in between.
- Where it gets tested
- Creative Lab, as two drafts you choose between before a guardrailed test.
07Zombie, second chanceFive new executions of an under-tested adShow
Zombie, second chance
- What it needs
- An ad from this workspace to work from.
- What it makes
- Five new executions of that ad, differing only in how they look.
- What it will not invent
- A new offer, promise, audience or angle. Only the way the concept looks changes.
- Where it gets tested
- Rescue Lab, as five drafts for the ad’s capped, guardrailed second-chance test.
08Winner revivalTen fresh executions of an ad that already workedShow
Winner revival
- What it needs
- A winning ad, its angle and its hook.
- What it makes
- Ten fresh executions of that ad, keeping its marketing DNA.
- What it will not invent
- A new strategy. It keeps the audience, promise, positioning and hook that already worked.
- Where it gets tested
- Winner Revival, as ten drafts for the ad’s staged revival plan.
Strategies
Eight creative strategies, each built to be tested.
Show
Founder-native posts, long story ads, a new opening line on a proven body, a raw static against a full production. Each strategy asks for the inputs it needs, refuses to invent the ones you leave out, and produces drafts you can put into a guardrailed test. None is a guaranteed tactic; your account’s results decide.
Phantom Page, founder-led native
Runs from a real Page you are authorized to manage, with Meta’s sponsored label intact.
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- One draft: an ordinary phone photo of the product in use, the founder, or a believable everyday moment.
- What it will not invent
- An invented founder or customer. The person in frame is the brand’s own, or nobody identifiable at all.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
Now showing Phantom Page, founder-led native: Reads like a real person posted it, not like a campaign
01Phantom Page, founder-led nativeReads like a real person posted it, not like a campaignShow
Phantom Page, founder-led native
Runs from a real Page you are authorized to manage, with Meta’s sponsored label intact.
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- One draft: an ordinary phone photo of the product in use, the founder, or a believable everyday moment.
- What it will not invent
- An invented founder or customer. The person in frame is the brand’s own, or nobody identifiable at all.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
02Trojan storyA true story carries the ad, the product arrives lateShow
Trojan story
Uses only a story you supply. Without one, it writes from product facts and says what it left out.
- What it needs
- A true story: the fact sheet’s founder or customer story, or one you paste in.
- What it makes
- One draft, built around the story’s most curious moment, not the product.
- What it will not invent
- An event, a result or a number the story you supplied does not contain.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
03Slippery lead-inThe image makes the first line believableShow
Slippery lead-in
- What it needs
- The opening line the ad will use.
- What it makes
- One draft, built around the moment just before, during or after that line.
- What it will not invent
- A claim stronger than the opening line you supplied allows.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
04Hyper-curiosity, news styleLooks like information worth stopping forShow
Hyper-curiosity, news style
- What it needs
- One specific, real benefit and the curiosity angle.
- What it makes
- One draft that looks like information worth stopping for, not an ad.
- What it will not invent
- A fake publication, logo or headline the benefit does not support.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
05Velvet CTABuilt for Learn More, not for Buy NowShow
Velvet CTA
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- One draft built for a Learn More click, not a Buy Now.
- What it will not invent
- Urgency, a discount or a deadline that is not there.
- Where it gets tested
- Any post or ad editor’s AI panel, as a single draft you review before it runs.
06Barbell, two extremesOne raw camera-roll static, one maximum production conceptShow
Barbell, two extremes
- What it needs
- Nothing beyond the fact sheet.
- What it makes
- Two drafts at opposite ends of the production spectrum: Raw static and Maximum production.
- What it will not invent
- A middle-ground draft. It is always the raw extreme and the produced extreme, never one in between.
- Where it gets tested
- Creative Lab, as two drafts you choose between before a guardrailed test.
07Zombie, second chanceFive new executions of an under-tested adShow
Zombie, second chance
- What it needs
- An ad from this workspace to work from.
- What it makes
- Five new executions of that ad, differing only in how they look.
- What it will not invent
- A new offer, promise, audience or angle. Only the way the concept looks changes.
- Where it gets tested
- Rescue Lab, as five drafts for the ad’s capped, guardrailed second-chance test.
08Winner revivalTen fresh executions of an ad that already workedShow
Winner revival
- What it needs
- A winning ad, its angle and its hook.
- What it makes
- Ten fresh executions of that ad, keeping its marketing DNA.
- What it will not invent
- A new strategy. It keeps the audience, promise, positioning and hook that already worked.
- Where it gets tested
- Winner Revival, as ten drafts for the ad’s staged revival plan.
08 Publish
Posts, launches and tests on one calendar.
Write and schedule Facebook and Instagram posts from the same fact sheet the ad tools use. Build campaigns from elements that already performed; every object is created paused, and nothing spends until you activate it.
Every object this creates on Meta starts PAUSED. Nothing runs or spends until you activate it, separately, once this finishes.
Campaign Builder
Publishing to Facebook and Instagram from a new account depends on Meta’s review of the app, which is in progress.
Publishing in detail →
Fig. 4 · Calendar, month view · Northwind Sleep demo workspace, fictional data.
Campaign Builder
Every object this creates on Meta starts PAUSED.
Not a captured screen.
09 Improve
A fading winner and an untested ad need different help.
When a winner fades
SocialBuster separates an ad’s own decline from shifts across the whole account, such as a rise in CPM everyone is paying. If the ad itself is tiring, it plans a staged relaunch: new imagery first, then the headline, then the body, with the original kept as the control.
When an ad never got a fair test
Some ads lose because delivery starved them before they could prove anything. Rescue Lab finds them, scores how much each shares with your proven winners, and suggests a second-chance test with a capped budget and a stop-loss, for you to launch.
Candidate threshold, $346.57
$9.59
$6.66
$7.79
$10.36
$5.23
$8.14
Revival plan
Winner A
WatchCreative-specific decline
- The decline persisted across more than one baseline window, not just one.
- The ad’s CPM rose faster than the account’s CPM.
- The ad’s CTR fell faster than the account’s CTR.
- The account itself stayed stable, ruling out a seasonal or account wide move.
- The ad’s conversion rate fell faster than the account’s.
- Frequency climbed enough, alongside other signals, to suggest audience saturation.
- The ad’s efficiency decline exceeded what the account explains.
New imagery
- New statics
- Crops
- Opening frames
- Creator imagery
Headline
- Headline A
- Headline B
- Headline C
- Headline D
- Headline E
Body
- Body A
- Body B
- Body C
Original, kept as control, runs through all three stages.
Test
Test with guardrails. Scale only what clears them.
Every test carries a budget cap and an optional stop-loss and reports a winner with a stated confidence level. Nothing scales until you confirm it.
A lead-in test in the demo workspace ran 30 days on a $90 daily budget and named the Transformation opener the winner at medium confidence.
Creative testing in detail →10 Rules
Rules
01Every recommendation cites the numbers it rests on, and says so when there are not enough of them.
02Nothing is paused, launched, scaled or published on Meta until a person confirms it.
03AI drafts never invent testimonials, results, numbers or stories. Facts you supplied are marked apart from the AI’s framing.
These are product rules. You can watch each one work inside the app.
SocialBuster started as the tool SEO Busters uses on its own clients’ Meta accounts, and it runs there today. There are no public customer stories yet, so this site shows the product instead.
11 For agencies
Every client in its own workspace, all under one login.
Each brand gets its own ad accounts, Pages, fact sheets and history, kept apart at the database level. Add teammates and client viewers with roles, connect your own AI keys, and see AI usage by person, feature and model.
For agencies
Every client in its own workspace, all under one login.
Fig. 8 · Settings, Integrations, one workspace’s Meta connection · Northwind Sleep demo workspace, fictional data.
Fig. 8 · Settings, Integrations, one workspace’s Meta connection · Northwind Sleep demo workspace, fictional data.
Fig. 9 · Pages, two identities and their roles · Northwind Sleep demo workspace, fictional data. Maya Chen is the demo brand’s fictional founder.
Fig. 10 · Usage, filters for workspace, person and feature · Northwind Sleep demo workspace, fictional data.
Agency: 20 brands · 100 Meta profiles · 10 people. Scale: 75 brands · 300 Meta profiles · 25 people.
SocialBuster for agencies →12 Pricing
Pricing
Priced by brands, Meta profiles and people.
Every plan includes posting, scheduling, the calendar, content and image generation, creative tools and standard analytics. Growth and above add the AI Strategist, the testing tools and your own AI keys.
Showing monthly pricing
Creator
$39/month
For one brand publishing on Facebook and Instagram.
AI included for everyday posts, images and ideas.
1 brand · 5 Meta profiles · 1 person · hosted AI only
- Plan, schedule and publish Facebook and Instagram posts
- Content calendar for every post and launch
- AI post writing and image generation
- Inspiration library and Creative Lab ideas
- Campaign Builder and launch tracking
- Standard analytics: dashboard, breakdowns and Pages
Most popular
Growth
$89/month
For brands that test, learn and scale what works.
More AI capacity, and your own keys if you want them.
5 brands · 20 Meta profiles · 3 people
- Everything in Creator
- Full Creative Lab: formats, barbell, DNA, matrix, classify and score
- AI Strategist
- Creative Leaderboard and Scale Winners
- Experiments, Rescue Lab and Winner Revival
- Story Builder and Lead-In Lab
- Bring your own OpenRouter and fal.ai keys
Agency
$199/month
For agencies running several client brands.
High-volume AI for a team working across clients.
20 brands · 100 Meta profiles · 10 people
- Everything in Growth
- More room for client brands, Meta profiles and teammates
Scale
$449/month
For large portfolios and teams.
The largest AI allowance, with the most room for brands and people.
75 brands · 300 Meta profiles · 25 people
- Everything in Agency
- The most room for brands, Meta profiles and teammates
Your AI, your choice
On Growth and above you can connect your own OpenRouter key for text and your own fal.ai key for images. Requests on your keys use none of your plan’s hosted AI, and you pay the provider directly.
AI providers · Northwind Sleep demo workspace, fictional data.
Start with the ads you already ran.
Connect a Meta ad account and SocialBuster syncs its campaigns, ads and daily results. Or load the Northwind Sleep demo workspace and look around first.