AI Strategist
A strategist that shows its work.
Nine checks over your own numbers, ranked by what matters most, each citing its spend, conversions and dates, or saying there is not enough data yet.
A claim only appears when the evidence clears a threshold.
AI Strategist
RULE ENGINE, NOT A LANGUAGE MODEL
Raw Photo Winner A is starting to fade
ROAS fell 12% (from 4.19x to 3.69x) over the last 7 days versus the prior 7, while the account’s ROAS rose 3% (from 3.95x to 4.06x). The softest signal is creative specific: creative-specific change vs the prior 7 days is -16% after netting out the account’s own move.
- Spend, last 7 days
- $1,117.94
- Conversions, last 7 days
- 29
- Frequency
- 2.39 → 2.82
Finding 1 of 4: Raw Photo Winner A is starting to fade
01 Read one finding in full
Every card names its own confidence, not just its headline.
Medium confidence means the two groups were not necessarily run as a controlled split test: a lead worth a look, not proof.
Fig. 2 · AI Strategist, the Identity advantage card · Northwind Sleep demo workspace, fictional data
02 Nine checks, run every time
Every insight above comes from one of nine rules over the workspace’s own numbers.
01One creative style beats the account’s typical rate.
Needs at least $100 spend and 5 conversions per style, and a lift of more than 1.1x, before naming a style ahead.
01
One creative style beats the account’s typical rate.
Needs at least $100 spend and 5 conversions per style, and a lift of more than 1.1x, before naming a style ahead.
02Spend is piled into one production zone.
Warns once a single Barbell zone (raw, middle or high production) holds more than 70% of classified spend.
02
Spend is piled into one production zone.
Warns once a single Barbell zone (raw, middle or high production) holds more than 70% of classified spend.
03A past winner is fatiguing or paused.
Flags a proven winner now Fatiguing or Revive, citing the spend and dates behind the call, and links to Winner Revival.
03
A past winner is fatiguing or paused.
Flags a proven winner now Fatiguing or Revive, citing the spend and dates behind the call, and links to Winner Revival.
04Some ads never got a fair test.
Cites the Rescue Lab candidate count and their combined lifetime spend, and links to Rescue Lab.
04
Some ads never got a fair test.
Cites the Rescue Lab candidate count and their combined lifetime spend, and links to Rescue Lab.
05A CTA experiment produced a winner.
Reports the winning CTA once confidence is not low, or states plainly that the test needs more delivery.
05
A CTA experiment produced a winner.
Reports the winning CTA once confidence is not low, or states plainly that the test needs more delivery.
06One identity role beats Brand on efficiency.
Needs $100 spend and 10 conversions on each side before comparing a role, such as Founder Page, against Brand Page.
06
One identity role beats Brand on efficiency.
Needs $100 spend and 10 conversions on each side before comparing a role, such as Founder Page, against Brand Page.
07One opening line is pulling ahead.
A lead-in needs $100 spend and 5 conversions to be read, and a 15% edge over the runner-up before it is called a winner.
07
One opening line is pulling ahead.
A lead-in needs $100 spend and 5 conversions to be read, and a 15% edge over the runner-up before it is called a winner.
08One hook type is pulling ahead.
The same 15% margin rule as lead-ins, applied to the 13 classified hook types (founder story, curiosity, specific number and so on).
08
One hook type is pulling ahead.
The same 15% margin rule as lead-ins, applied to the 13 classified hook types (founder story, curiosity, specific number and so on).
09The account’s data is current.
Warns when the last Meta sync finished more than 24 hours before the numbers shown.
09
The account’s data is current.
Warns when the last Meta sync finished more than 24 hours before the numbers shown.
The narrative rephrases. It never adds.
The optional AI narrative only rephrases and prioritizes the insights already computed on this page. It cannot add a claim, number or recommendation that is not already present in them, and it never presents marketing folklore as fact.
The ranked insight cards above are computed either way; the narrative only runs when you turn it on.
03 Ask
Ask anything about this workspace’s ads
Ask is a chat over the workspace’s own synced Meta data: one of seven read-only tools per question, citing the numbers and dates behind every answer. It cannot pause, change, scale or publish anything, and needs an OpenRouter key configured in Settings.
Ask anything, for example
- “Which ads are fatiguing right now?”
- “Where did spend go in the last 7 days?”
- “Which hook has the best CTR this month?”
- “Which Page posts got the most engagement?”
Get a ranked, evidence-backed list of what to test next.
Connect a Meta ad account and SocialBuster syncs its campaigns, ads and daily results. Or load the Northwind Sleep demo workspace and look around first.